Yu Yu Hakusho is a classic shonen anime featuring colorful characters, lots of humor, and very clever fights. Shironeko Tennis (Subsidiary of Shironeko Project).GEORGIA Coffee ( Shonen Jump 50th Anniversary).The above mentioned initial marketing strategy also made Yu Yu Hakusho one of the only few titles to achieve successful continuous tie-ins and crossover campaigns post initial animation airing well over 30 years and counting targeting its demographic sharply as fan base ages.Īs of 2020, Yu Yu Hakusho has made crossovers and tie-ins with a broad range of companies, video games, and high ranking mobile games in the Japanese market, including: Togashi’s liberal approach to Studio Pierrot’s adaptation practice also led to the solid fruition, and “industrial boom” of multimedia tie-ins by being one of the industry’s first examples of producing “standardize long discographies” of soundtracks, character image songs, national tours of voice actor stage performances, OVAs, and video games. Serialized from 1990 to 1994 in Shonen Jump, Yu Yu Hakusho became an instant phenomenon throughout Japanese culture and set many standards for Studio Pierrot in setting the bar to a new height in animation, cinematography, and fight choreography for the Japanese animation industry. Early on in his career they send him to the Old Master Genkai, a petite, crotchety old woman who nevertheless is a highly capable spiritual guru and martial artist.Īs his closest teammates, he gathers some more than capable fighting partners in the form of Kazuma Kuwabara, his old school rival Kurama, a benevolent reformed fox-spirit trapped in a human body and Hiei, a not-so-benevolent, not-so-reformed demon who reluctantly tags along with Yusuke and his entourage as part of his sentence. Lucky for him, he has the help of Botan as a liaison and tactical support. With much reluctance, Yusuke takes on the job, and finds himself facing all manner of supernatural baddies. With the help of Botan (a perky female shinigami "Angel of Death" or essentially " Grim Reaper") and the approval of Koenma (the snarky son of King Enma, the judge of the dead in the Buddhist belief system, and the part-time stand-in for his father) Yusuke returns to the living world.īut Koenma has other plans for Yusuke, as both his fighting ability and newfound spirit awareness makes him a prime candidate to be a Spirit Detective, an agent of the spirit world hunting down renegade demons who threaten peace on Earth.
Because of this surprising ( if ultimately useless) Heroic Sacrifice, they offer Yusuke a chance to return from the dead. He discovers that the forces of the Spirit World were expecting the boy to miraculously survive the accident but did not expect Yusuke to even be a part of it. One particularly bad day gets worse for Yusuke after he dies saving the life of a small boy from a car accident. he's dead."Ī Shonen Fighting manga authored by Yoshihiro Togashi, and adapted into animation by Studio Pierrot, YuYu Hakusho (幽☆遊☆白書, also romanized as Yuu Yuu Hakusho) tells the story of Yusuke Urameshi, a bitter, beleaguered, junior high punk - and legendary street fighter. He's 14-years-old, and is supposed to be the hero of this story, but oddly enough.
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